Aston Villa have announced that a 'new' Principal Partner, online casino 32Red, will be adorning their home and away shirts for the coming 2018/2019 season which will be spent in the EFL Championship.
32Red previously sponsored the club over ten years ago, with their logo adorning strips created by both Nike and Hummel.
The club have also noted that their current sponsor Unibet will continue in their role as a fan engagement sponsor. Their logo will not adorn Villa's playing shirts, but will feature on training gear. Both Unibet and 32Red are owned by the same company, so there is no conflict in this move and may represent a simple continuation of last season's sponsorship which succeed QuickBooks as Aston Villa's main sponsor.
The 32Red logo will offer the new Villa kit, by Luke Roper, a clean sponsorship font to work with in a departure from the loud presence of the Unibet logo.
We will see what this looks like before the new season gets underway.