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The trials and tribulations of AVTV Live.

With another match set to be streamed via Aston Villa’s subscription service, will the problems continue?

BIRMINGHAM, ENGLAND- DECEMBER 10:  Tony Xia, owner of Aston Villa looks on before the Sky Bet Championship match between Aston Villa and Wigan Athletic at Villa Park on December 10, 2016 in Birmingham, England (Photo by Nathan Stirk/Getty Images)
Dr. Tony has vowed to improve the service.
Photo by Nathan Stirk/Getty Images

The date was the 11th of August 2017. On that day, our very own Phil Vogel levied what would turn out to be a disappointingly accurate premonition:

It will be a learning process for both supporters and the club. Anytime a new product is launched there are bugsthe audio feed against Hull was poor enough that the club offered a refund for those who paid for it.”

This past Saturday, some 99 days since that statement was penned, it was quite evident to many Villans, whether abroad or in the UK via possibly nefarious means, that AVTV Live is quite the slow learner.

Continued problems with the club’s streaming service left many subscribed supporters unable to witness Aston Villa’s impressive comeback victory at Loftus Road.

Throughout the duration of the match, our Twitter feed was littered with frustrated (i.e. to put it mildly) supporters who could not access the service they had paid for.

Such ire was undoubtedly directed to the poor sod responsible for running the club’s Twitter handle that is dedicated to “…any issues, queries or problems Aston Villa-related,” @AVFCSupport.

Within the first half of the claret and blue’s trip to QPR, the feed had put out the following statements:

Whilst positive tactical changes were made on the pitch, off of it — well that was a different story. By the time the final whistle blew, many subscribers to AVTV were still left in the dark due to some of the following issues:

Ultimately the whole debacle led Dr. Tony Xia, via Twitter, to personally respond to angry supporters on Saturday afternoon:

Sorry for all. The service provider is not good. We will have a very serious meeting to solve it. Sorry again.”

To the chairman’s credit, the AVTV support staff has since been responsive to both direct messages and emails. The club has also announced that all subscribers can claim a refund for Saturday’s match by emailing

Whilst the refund is all well and good, the question remains, what will those who have signed up for long-term subscriptions get tomorrow night when Sunderland visit Villa Park?

Nearly four months into the season, it is evident that the club’s streaming service still faces some throbbing growing pains. At this rate it seems that AVTV is the equivalent of a bloody box of chocolates, you just never know what you will get.

Perhaps if the troubles continue tomorrow evening, Dr. Tony might look to a Corona-sipping man who possesses the surefire belief that he can build a platform that yields greatness:

BIRMINGHAM, ENGLAND - MAY 09:  Villa manager Tim Sherwood reacts during the Barclays Premier League match between Aston Villa and West Ham United  at Villa Park on May 9, 2015 in Birmingham, England.  (Photo by Stu Forster/Getty Images) Photo by Stu Forster/Getty Images

He might not have a background in IT on his CV, but he did tell the Independent that he is “…interested in any job...” in football.

Whatever the case, hopefully the club can get the ongoing issues with AVTV Live sorted as soon as possible.