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New design firm 75Hundred reveal portfolio of reimagined Premier League badges

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We've redesigned all of the Premier League badges.

New PL Crests (Joke)

We found out yesterday that former Aston Villa CEO Tom Fox left the club a £2 million legacy. That's the estimated cost of designing a new badge, one that would remove the word "PREPARED" and add claws to our venerable rampant lion. I took a stab at what I thought such a makeover might look like. Here's what I came up with:

Pretty spiffy, no? But what I thought was a delightful little joke (surely, for £2 million, we'd get a bit more of a redesign than that) may have actually been fact. Because according to the Internet, here's what the new badge actually looks like:

new crest

Good grief.

Well, with that in mind, I've gone ahead and done a redesign of all of the remaining 19 Premier League badges. It's the launch portfolio of my new design firm 75Hundred, and as you can see, the unifying motif of our 2016 design package is: claws. I hope you enjoy!

Arsenal

New PL Crests (Joke)

Bournemouth

New PL Crests (Joke)

Chelsea

New PL Crests (Joke)

Crystal Palace

New PL Crests (Joke)

Everton

New PL Crests (Joke)

Leicester City

New PL Crests (Joke)

Liverpool

New PL Crests (Joke)

Manchester City

New PL Crests (Joke)

Manchester United

New PL Crests (Joke)

Newcastle United

New PL Crests (Joke)

Roarwich City

New PL Crests (Joke)

Southampton

New PL Crests (Joke)

Stoke City

New PL Crests (Joke)

Sunderland

New PL Crests (Joke)

Swansea City

New PL Crests (Joke)

Tottenham Hotspur

New PL Crests (Joke)

Watford

New PL Crests (Joke)

West Bromwich Albion

New PL Crests (Joke)

West Ham United

New PL Crests (Joke)

As a deal to Premier League clubs, given that 75Hundred is a new firm, I will offer a 95% discount on what Aston Villa were charged for their new crest. Once you all send your cheques, that should be a tidy £1.9 million for me, and massive profits for you when your fans have to buy new apparel for your radically changed look.

The fans lose, but capitalism wins. Hooray!