We found out yesterday that former Aston Villa CEO Tom Fox left the club a £2 million legacy. That's the estimated cost of designing a new badge, one that would remove the word "PREPARED" and add claws to our venerable rampant lion. I took a stab at what I thought such a makeover might look like. Here's what I came up with:
Pretty spiffy, no? But what I thought was a delightful little joke (surely, for £2 million, we'd get a bit more of a redesign than that) may have actually been fact. Because according to the Internet, here's what the new badge actually looks like:
Well, with that in mind, I've gone ahead and done a redesign of all of the remaining 19 Premier League badges. It's the launch portfolio of my new design firm 75Hundred, and as you can see, the unifying motif of our 2016 design package is: claws. I hope you enjoy!
West Bromwich Albion
West Ham United
As a deal to Premier League clubs, given that 75Hundred is a new firm, I will offer a 95% discount on what Aston Villa were charged for their new crest. Once you all send your cheques, that should be a tidy £1.9 million for me, and massive profits for you when your fans have to buy new apparel for your radically changed look.
The fans lose, but capitalism wins. Hooray!