It's the biggest Aston Villa event of the summer! No, not Christian Benteke speculation. No, not the return to training or the first friendly. No... Okay, you know what, stop guessing. You're bad at this.
We're talking about the kit launch! That blessed day when we all get to become sartorial experts and nitpick little elements of design. Elements like a script stitching of "Aston Villa" on the back of a collar!
The good news is that there isn't a lot to nitpick this year. In fact, I'll go so far as to say that the kits look awesome. If you haven't seen them yet, have a look:
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The home kit is a gorgeous claret and blue affair. It's a bit tough to see there, but the blue stripe down the sides is a nice touch, but otherwise this looks like we'd expect.
It's the away kit that is driving most of the discussion, though. A year after producing a white homage to the '82 kits (an homage that may be the best thing Macron ever did for Villa), Macron have opted to go a totally different route: yellow. With yellow. Also some yellow. And a bit of black. Heck, even the crest is yellow and black. It's a jarring look, to be sure, but I actually quite like it.
The new sponsor logo is helping, too. It's simple and elegant and doesn't detract too much from what's going on.
Another thing I like about the launch? The fact that Olivia Fergusson and Maddy Cusack of the Aston Villa Ladies were included prominently along with Jack Grealish, Micah Richards, Ciaran Clark, and Scott Sinclair. More Villa Ladies please.
I'm not too sure what else to say, here, so I'll leave it to you: have at in the comments and tell us what you think!